{"id":1352,"date":"2021-05-23T09:09:29","date_gmt":"2021-05-23T00:09:29","guid":{"rendered":"https:\/\/ryuhyun.kim\/?p=1352"},"modified":"2023-04-11T16:09:53","modified_gmt":"2023-04-11T07:09:53","slug":"exp","status":"publish","type":"post","link":"https:\/\/ryuhyun.kim\/exp\/","title":{"rendered":"\uc0ac\uc5c5 \ubaa8\ub378 \uc2e4\ud5d8\uc758 \uc885\ub958"},"content":{"rendered":"\n

\uc55e \ud3ec\uc2a4\ud2b8\uc5d0\uc11c \uc123\ubd80\ub978 \uac1c\ubc1c\uc5d0 \ub3cc\uc785\ud558\uc9c0 \uc54a\uace0 \ub300\uc2e0 \ud575\uc2ec\uac00\uc124\uc744 \uc785\uc99d\ud560 \uc2e4\ud5d8\uc744 \ubc18\ubcf5\ud558\ub77c\uace0 \ud588\ub294\ub370 \uadf8\ub7fc \uc544\ub798\uc5d0\uc11c \uc5b4\ub5a4 \uc885\ub958\uc758 \uc2e4\ud5d8\uc744 \uac1c\ubc1c \ub300\uc2e0 \uc218\ud589\ud560 \uc218 \uc788\ub294\uc9c0 \ud55c\ubc88 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uc790. \ud06c\uac8c\ub294 \uc2e4\ud5d8\uc740 \ubc1c\uacac(Discovery) \uc2e4\ud5d8\uacfc \uac80\uc99d(Validation) \uc2e4\ud5d8\uc73c\ub85c \ub098\ub20c \uc218 \uc788\ub294\ub370 \uc6b0\uc120 \ubc1c\uacac \uc2e4\ud5d8\ubd80\ud130 \uc0b4\ud3b4\ubcf4\uc790.<\/p>\n\n\n\n

\ubc1c\uacac \uc2e4\ud5d8 (Discovery Experiments) \uc885\ub958<\/h2>\n\n\n\n

\ud0d0\uad6c \uc2e4\ud5d8 (Exploration)<\/strong><\/h3>\n\n\n\n
    \n
  1. \uace0\uac1d \uc778\ud130\ubdf0 (Customer Interview)<\/strong> – \uace0\uac1d\uc744 \ucc3e\uc544\ub2e4\ub2c8\uba70 \uadf8\ub4e4\uc758 \uc6a9\ub3c4, \ubd88\ub9cc, \ubcf4\uc0c1 \ubc0f \uc9c0\ubd88 \uc758\uc0ac\ub97c \uc870\uc0ac\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n\n\n\n
  2. \uc774\ud574 \uad00\uacc4\uc790 \uc778\ud130\ubdf0 (Expert Stakeholder Interviews)<\/strong> – \uc774\ud574 \uad00\uacc4\uc790 \uc778\ud130\ubdf0\ub294 \uace0\uac1d \uc778\ud130\ubdf0\uc640 \uc720\uc0ac\ud558\uc9c0\ub9cc, \uc870\uc9c1 \ub0b4\ubd80\uc5d0\uc11c \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub85c\ubd80\ud130 “\uc2b9\uc778”\uc744 \uc5bb\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc9c4\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
  3. \ud611\ub825 \ubc0f \uacf5\uae09\uc5c5\uccb4 \uc778\ud130\ubdf0 (Partner & Supplier Interviews)<\/strong> – \ud611\ub825 \ubc0f \uacf5\uae09\uc5c5\uccb4 \uc778\ud130\ubdf0\ub294 \uace0\uac1d \uc778\ud130\ubdf0\uc640 \uc720\uc0ac\ud558\uc9c0\ub9cc, \ube44\uc988\ub2c8\uc2a4\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c\uc9c0 \uc5ec\ubd80\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc9c4\ud589\ud55c\ub2e4. \uc0ac\ub0b4\uc5d0\uc11c \ud560 \uc218 \uc5c6\uac70\ub098 \ud558\uace0 \uc2f6\uc9c0 \uc54a\uc740 \uc8fc\uc694 \ud65c\ub3d9 \ubc0f \uc8fc\uc694 \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc644\ud558\uae30 \uc704\ud574 \uc8fc\uc694 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
  4. \uc778\uc0dd\uc758 \ud558\ub8e8 (A Day in the Life)<\/strong> – \uace0\uac1d\uc758 \uc6a9\ub3c4, \ubd88\ub9cc \ubc0f \ubcf4\uc0c1\uc744 \ub354 \uc798 \uc774\ud574\ud558\uae30 \uc704\ud574 \uace0\uac1d\uc744 \ud558\ub8e8 \uc885\uc77c \ucad3\uc544 \ub2e4\ub2c8\uba74\uc11c \uae30\ub85d\ud558\ub294 \ubc29\ubc95\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
  5. \ubc1c\uacac \uc124\ubb38\uc870\uc0ac (Discovery Survey)<\/strong> – \uac1c\ubc29\ud615 \uc124\ubb38\uc9c0\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc815\ubcf4\ub97c \uc218\uc9d1\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n<\/ol>\n\n\n\n

    \ub370\uc774\ud130 \ubd84\uc11d (Data Analysis)<\/strong><\/h3>\n\n\n\n
      \n
    1. \uac80\uc0c9\ucd94\uc774 \ubd84\uc11d (Search Trend Analysis)<\/strong> – \uac80\uc0c9 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \uac80\uc0c9\uc790, \uac80\uc0c9 \uc5d4\uc9c4 \ub610\ub294 \uc5d0\ud53c\uc18c\ub4dc \uac80\uc0c9 \uc911 \ucf58\ud150\uce20 \uac04\uc758 \ud2b9\uc815 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc870\uc0ac\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
    2. \uc6f9\ud2b8\ub798\ud53d \ubd84\uc11d (Web Traffic Analysis)<\/strong> – \uc6f9\uc0ac\uc774\ud2b8 \ub370\uc774\ud130 \uc218\uc9d1, \ubcf4\uace0 \ubc0f \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
    3. \ud3ec\ub7fc \ubd84\uc11d (Discussion Forums)<\/strong> – \ud1a0\ub860 \ud3ec\ub7fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0\uc11c \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc6a9\ub3c4, \ubd88\ub9cc \ubc0f \ubcf4\uc0c1\uc744 \ucc3e\uc544\ub0b8\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
    4. \uc601\uc5c5 \ubd84\uc11d (Sales Force Feedback)<\/strong> – \uc601\uc5c5 \uc778\ub825\uc758 \ud53c\ub4dc\ubc31\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0\uc11c \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc6a9\ub3c4, \ubd88\ub9cc \ubc0f \ubcf4\uc0c1\uc744 \uc870\uc0ac\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
    5. \uace0\uac1d\uc9c0\uc6d0 \ubd84\uc11d (Customer Support Analysis)<\/strong> – \uace0\uac1d\uc9c0\uc6d0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0\uc11c \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc6a9\ub3c4, \ubd88\ub9cc \ubc0f \ubcf4\uc0c1\uc744 \ucc3e\uc544\ub0b8\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n<\/ol>\n\n\n\n

      \uad00\uc2ec\ub3c4 \uce21\uc815 (Interest Discovery)<\/strong><\/h3>\n\n\n\n
        \n
      1. \uc628\ub77c\uc778 \uad11\uace0 (Online Ad)<\/strong> – \uac04\ub2e8\ud55c \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294 \uad11\uace0 \ubb38\uc548\uc73c\ub85c \ub300\uc0c1 \uace0\uac1d\uc774 \ucd94\uad6c\ud558\ub294 \uac00\uce58 \uc81c\uc548\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\ub294 \uc628\ub77c\uc778 \uad11\uace0\ub97c \uc2e4\uc2dc\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      2. \ub9c1\ud06c \ucd94\uc801 (Link Tracking)<\/strong> – \uace0\uac1d\uc758 \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uace0\uc720\ud558\uace0 \ucd94\uc801 \uac00\ub2a5\ud55c \ud558\uc774\ud37c \ub9c1\ud06c\ub97c \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      3. 404 \uc2dc\ud5d8 (404 Test)<\/strong> – \uc774 \ud14c\uc2a4\ud2b8\ub294 \uae30\ub2a5 \uc218\ud45c\uc758 \ubcc0\ud615 \ud615\ud0dc\ub85c \ub354 \ube60\ub974\uace0 \ub2e4\uc18c \uc704\ud5d8\ud560 \uc218 \uc788\ub2e4. \ubc84\ud2bc\uc774\ub098 \ub9c1\ud06c \ub4a4\uc5d0 \uc544\ubb34\uac83\ub3c4 \ub123\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc744 \uc81c\uc678\ud558\uba74 \uae30\ub2a5 \uc218\ud45c\uc640 \ub9e4\uc6b0 \uc720\uc0ac\ud558\uace0 404 \ud14c\uc2a4\ud2b8 \uc774\ub984\uc744 \ud074\ub9ad\ud560 \ub54c\ub9c8\ub2e4 404 \uc624\ub958\ub97c \uc0dd\uc131\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uae30\ub2a5\uc774 \ubc14\ub78c\uc9c1\ud55c\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \uc0dd\uc131\ub41c 404 \uc624\ub958\uc758 \uc218\ub97c \uae30\ub85d\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      4. \uae30\ub2a5 \uc218\ud45c (Feature Stub)<\/strong> – \uc77c\ubc18\uc801\uc73c\ub85c \ubc84\ud2bc \ud615\ud0dc\uc774\ub2e4. \uacbd\ud5d8\uc758 \uc2dc\uc791 \ubd80\ubd84\uc744 \ud3ec\ud568\ud558\ub294 \uc608\uc815\ub41c \uae30\ub2a5\uc5d0 \ub300\ud55c \uc791\uc740 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      5. \uc774\uba54\uc77c \ucea0\ud398\uc778 (Email Campaign)<\/strong> – \ud2b9\uc815 \uae30\uac04 \uace0\uac1d\uc5d0\uac8c \ubc30\ud3ec\ub418\ub294 \uc774\uba54\uc77c \uba54\uc2dc\uc9c0\ub97c \ub0b4\ubcf4\ub0b4\uace0 \ub370\uc774\ud130\ub97c \uae30\ub85d\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      6. SNS \ucea0\ud398\uc778 (Social Media Campaign)<\/strong> – \ud2b9\uc815 \uae30\uac04 \uace0\uac1d\uc5d0\uac8c \ubc30\ud3ec\ub418\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uba54\uc2dc\uc9c0\ub97c \ub0b4\ubcf4\ub0b4\uace0 \ub370\uc774\ud130\ub97c \uae30\ub85d\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
      7. \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8 (Referral Program)<\/strong> – \ucd94\ucc9c, \uc785\uc18c\ubb38 \ub610\ub294 \ub514\uc9c0\ud138 \ucf54\ub4dc\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n<\/ol>\n\n\n\n

        \ud1a0\ub860 \ud504\ub85c\ud1a0\ud0c0\uc785 (Discussion Prototypes)<\/strong><\/h3>\n\n\n\n
          \n
        1. \uc785\uccb4 \uc778\uc1c4\ubb3c (3D Print)<\/strong> – 3D \ud504\ub9b0\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc785\uccb4 \ub514\uc9c0\ud138 \ubaa8\ud615\uc73c\ub85c \ubb3c\ub9ac\uc801 \uac1c\uccb4\ub97c \uc2e0\uc18d\ud558\uac8c \uc2dc\uc81c\ud488\ud654\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ubcf4\uc5ec\uc900\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n\n\n\n
        2. \uc885\uc774 \ud504\ub85c\ud1a0\ud0c0\uc785 (Paper Prototype)<\/strong> – \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ubc18\uc751\uc744 \ub098\ud0c0\ub0b4\uae30 \uc704\ud574 \uc885\uc774\uc5d0 \uc2a4\ucf00\uce58 \ub41c \uc778\ud130\ud398\uc774\uc2a4\ub97c \uace0\uac1d\uc5d0\uac8c \ubcf4\uc5ec\uc900\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n\n\n\n
        3. \uc2a4\ud1a0\ub9ac\ubcf4\ub4dc (Storyboard)<\/strong> – \uc778\ud130\ub799\ud2f0\ube0c\ud55c \uacbd\ud5d8\uc744 \uc2dc\uac01\ud654\ud558\uae30 \uc704\ud574 \uc21c\uc11c\ub300\ub85c \ud45c\uc2dc\ub418\ub294 \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uace0\uac1d\uc5d0\uac8c \ubcf4\uc5ec\uc900\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
        4. \ub370\uc774\ud130 \uc2dc\ud2b8 (Data Sheet)<\/strong> – \uac00\uce58 \uc81c\uc548\uc758 \uc0ac\uc591\uc774 \ud3ec\ud568\ub41c \ud55c \ud398\uc774\uc9c0\uc758 \uc2e4\uc81c \ub610\ub294 \ub514\uc9c0\ud138 \uc2dc\ud2b8\ub97c \uc2e4\ud5d8\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
        5. \ube0c\ub85c\uc288\uc5b4 \uc2e4\ud5d8 (Brochure)<\/strong> – \uad6c\uc0c1\ud55c \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \uc2e4\uc81c \ube0c\ub85c\uc288\uc5b4\ub97c \uc791\uc131\ud574\uc11c \uc2e4\ud5d8\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
        6. \ub3d9\uc601\uc0c1 \uc124\uba85 (Explainer Video)<\/strong> – \uac04\ub2e8\ud558\uace0 \ub9e4\ub825\uc801\uc774\uba70 \uc124\ub4dd\ub825 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc544\uc774\ub514\uc5b4\ub97c \uc124\uba85\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 \uc9e7\uc740 \ub3d9\uc601\uc0c1\uc744 \uace0\uac1d\uc5d0\uac8c \ubcf4\uc5ec\uc900\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
        7. \ubd80\uba54\ub791 \uc2e4\ud5d8 (Boomerang)<\/strong> – \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uae30\uc874 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n\n\n\n
        8. \uc18c\uc720 \ud574\ubcf4\uae30 (Pretend to Own)<\/strong> – \uc791\ub3d9\ud558\uc9c0 \uc54a\uace0 \ucda9\uc2e4\ub3c4\uac00 \ub0ae\uc740 \uc194\ub8e8\uc158 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ub9cc\ub4e4\uc5b4 \uace0\uac1d\uc758 \uc77c\uc0c1\uc0dd\ud65c\uc5d0 \uc801\ud569\ud55c\uc9c0 \ud655\uc778\ud558\uace0 \ud53c\ub178\ud0a4\uc624 \uc2e4\ud5d8\uc744 \uc218\ud589\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n<\/ol>\n\n\n\n

          \uc120\ud638\ub3c4 \ubc0f \uc6b0\uc120\uc21c\uc704 \uac80\uc0c9 (Preference & Prioritization Discovery)<\/strong><\/h3>\n\n\n\n
            \n
          1. \uc0c1\ud488 \uc0c1\uc790 (Product Box)<\/strong> – \uac00\uce58 \uc81c\uc548, \uc8fc\uc694 \uae30\ub2a5 \ubc0f \uc8fc\uc694 \uc774\uc810\uc744 \uc0c1\uc790\uc758 \ubb3c\ub9ac\uc801 \ud615\ud0dc\ub85c \uc2dc\uac01\ud654\ud558\uae30 \uc704\ud574 \uace0\uac1d\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \ucd09\uc9c4 \uae30\uc220\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
          2. \uc2a4\ud53c\ub4dc \ubcf4\ud2b8 (Speed Boat)<\/strong> – \uc9c4\ud589\uc744 \ubc29\ud574\ud558\ub294 \uc694\uc18c\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \uace0\uac1d\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \uc2dc\uac01\uc801 \uac8c\uc784 \uae30\uc220\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
          3. \uce74\ub4dc \ubd84\ub958 (Card Sorting)<\/strong> – \uc0ac\ub78c\uc774 \uace0\uac1d\uacfc \ud568\uaed8 \uce74\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud558\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub514\uc790\uc778 \uae30\uc220\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
          4. \uae30\ub2a5 \uad6c\uc785 (Buy a Feature)<\/strong> – \uc0ac\ub78c\ub4e4\uc774 \ud2b9\uc815 \uc81c\ud488\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uac00\uc9dc \uacb0\uc81c\ub97c \ud558\ub294 \uae30\uc220\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n<\/ol>\n\n\n\n

            \uadf8\ub9ac\uace0 \ub2e4\uc74c\uc740 \uac80\uc99d \uc2e4\ud5d8\uc5d0 \ub300\ud558\uc5ec \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uc790. \ubc1c\uacac \uc2e4\ud5d8\uc774 \ubab0\ub790\ub358 \uc0ac\uc2e4\uc744 \ucc3e\ub294 \uacfc\uc815\uc774\ub77c\uba74 \uac80\uc99d \uc2e4\ud5d8\uc740 \uc774\ubbf8 \ucc3e\uc740 \uc0ac\uc2e4\uc758 \ud06c\uae30\ub97c \uc54c\uc544\ub0b4\ub294 \uacfc\uc815\uc774\ub2e4.<\/p>\n\n\n\n

            \uac80\uc99d \uc2e4\ud5d8 (Validation Experiments) \uc885\ub958<\/h2>\n\n\n\n

            \uc0c1\ud638\uc791\uc6a9 \ud504\ub85c\ud1a0\ud0c0\uc785 (Interaction Prototypes)<\/strong><\/h3>\n\n\n\n
              \n
            1. \ud074\ub9ad\uac00\ub2a5 \ud504\ub85c\ud1a0\ud0c0\uc785 (Clickable Prototype)<\/strong> – \ud074\ub9ad \uac00\ub2a5\ud55c \uc601\uc5ed\uc774 \uc788\ub294 \ub514\uc9c0\ud138 \uc778\ud130\ud398\uc774\uc2a4 \ud45c\ud604\uc73c\ub85c \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ubc18\uc751\uc744 \uc0b4\ud3b4\ubcf8\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
            2. \ub2e8\uc77c\uae30\ub2a5 MVP (Single Feature MVP)<\/strong> – \ud575\uc2ec\uac00\uc124\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294\ub370 \ud544\uc694\ud55c \ub2e8\uc77c \uae30\ub2a5\uc774 \uc788\uc73c\uba70 \uc791\ub3d9\uc774 \uac00\ub2a5\ud558\uace0 \ucd5c\uc18c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n\n\n\n
            3. \ub9e4\uc2dc\uc5c5 \uc2e4\ud5d8 (Mash-Up)<\/strong> – \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uae30\uc874 \uc11c\ube44\uc2a4\ub97c \uacb0\ud569\ud558\ub294 \uac83\uc73c\ub85c \uad6c\uc131\ub41c \ucd5c\uc18c \uae30\ub2a5 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n\n\n\n
            4. \ucee8\uc2dc\uc5b4\uc9c0 \uc2e4\ud5d8 (Concierge)<\/strong> – \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0 \uc0ac\ub78c\uacfc \ud568\uaed8 \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uc218\ub3d9\uc73c\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4. ‘\uc624\uc988\uc758 \ub9c8\ubc95\uc0ac’\uc640 \ub2ec\ub9ac \uad00\ub828\ub41c \uc0ac\ub78c\ub4e4\uc774 \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub41c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n\n\n\n
            5. \uc2e4\ubb3c\ud06c\uae30 \ud504\ub85c\ud1a0\ud0c0\uc785 (Life-Sized Prototype)<\/strong> – \uc2e4\ubb3c \ud06c\uae30\uc758 \ud504\ub85c\ud1a0\ud0c0\uc785 \ubc0f \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc758 \uc2e4\uc81c \ubcf5\uc81c\ubcf8\uc744 \ub9cc\ub4e4\uc5b4 \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n<\/ol>\n\n\n\n

              \ud589\ub3d9\uc694\uad6c \uc2e4\ud5d8 (Call to Action)<\/strong><\/h3>\n\n\n\n
                \n
              1. \ub79c\ub529 \ud398\uc774\uc9c0 (Simple Landing Page)<\/strong> – \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uacfc \ud568\uaed8, \uac00\uce58 \uc81c\uc548\uc744 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uac04\ub2e8\ud55c \ub514\uc9c0\ud138 \uc6f9\ud398\uc774\uc9c0\ub97c \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
              2. \ud06c\ub77c\uc6b0\ub4dc \ud380\ub529 (Crowdfunding)<\/strong> – \uc77c\ubc18\uc801\uc73c\ub85c \uc778\ud130\ub137\uc744 \ud1b5\ud574 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\ub85c\ubd80\ud130 \uc18c\ub7c9\uc758 \uc790\uae08\uc744 \ubaa8\uae08\ud558\uc5ec \ud504\ub85c\uc81d\ud2b8 \ub610\ub294 \ubca4\ucc98\uc5d0 \uc790\uae08\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
              3. \ubd84\ud560 \ud14c\uc2a4\ud2b8 (Split Test)<\/strong> – \ubd84\ud560 \ud14c\uc2a4\ud2b8\ub294 \ub300\uc870\uad70 A\uc640 \ubcc0\ud615 B\ub97c \ube44\uad50\ud558\uace0 \uc5b4\ub5a4 \ubc84\uc804\uc774 \ub354 \ub098\uc740\uc9c0 \uacb0\uc815\ud558\ub294 \uc2e4\ud5d8\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
              4. \uc0ac\uc804 \ud310\ub9e4 (Presale)<\/strong> – \ud56d\ubaa9\uc774 \uc2dc\uc911\uc5d0 \ud310\ub9e4\ub418\uae30 \uc804\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc0ac\uc804 \ud310\ub9e4\uc778\ub370 \ubaa8\uc758 \ud310\ub9e4\uc640 \ub2ec\ub9ac \ubc30\uc1a1 \uc2dc \uae08\uc735 \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n\n\n\n
              5. \uac80\uc99d \uc124\ubb38\uc870\uc0ac (Validation Survey)<\/strong> – \ud2b9\uc815 \uc8fc\uc81c\uc5d0 \ub300\ud574 \uace0\uac1d \uc0d8\ud50c\ub85c\ubd80\ud130 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ud3d0\uc1c4\ud615 \uc124\ubb38\uc9c0\ub97c \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n<\/ol>\n\n\n\n

                \uc2dc\ubbac\ub808\uc774\uc158 \uc2e4\ud5d8 (Simulation)<\/strong><\/h3>\n\n\n\n
                  \n
                1. \uc624\uc988\uc758 \ub9c8\ubc95\uc0ac (Wizard of Oz)<\/strong> – \uae30\uc220\ub9cc\uc744 \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0 \uc0ac\ub78c\uacfc \ud568\uaed8 \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uc218\ub3d9\uc73c\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc624\uc988\uc758 \ub9c8\ubc95\uc0ac\ub77c\ub294 \uc774\ub984\uc740 \uc601\ud654\uc5d0\uc11c \uc720\ub798\ud55c \uac83\uc73c\ub85c, \uc0ac\ub78c\uc774 \uc9c1\uc811 \uc694\uccad\uc744 \ucc98\ub9ac\ud55c\ub2e4. \ucee8\uc2dc\uc5b4\uc9c0\uc640 \ub2ec\ub9ac \uad00\ub828\ub41c \uc0ac\ub78c\ub4e4\uc740 \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub418\uc9c0 \uc54a\ub294\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n\n\n\n
                2. \ubaa8\uc758 \ud310\ub9e4 (Mock Sale)<\/strong> – \uacb0\uc81c \uc815\ubcf4\ub97c \ucc98\ub9ac\ud558\uc9c0 \uc54a\uace0 \uc81c\ud488 \ud310\ub9e4\ub97c \uc2dc\ub3c4\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
                3. \uc758\ud5a5\uc11c \uc2e4\ud5d8 (Letter of Intent)<\/strong> – \ubc95\uc801 \uad6c\uc18d\ub825\uc774 \uc5c6\ub294 \uc9e7\uc740 \uc11c\uba74 \uacc4\uc57d\uc744 \uccb4\uacb0\ud574\ubcf8\ub2e4. (\uc2e0\ub8b0\ub3c4 : \ud558)<\/li>\n\n\n\n
                4. \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4 (Pop-Up Store)<\/strong> – \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uae30 \uc704\ud574 \uc77c\uc2dc\uc801\uc73c\ub85c \ubb38\uc744 \uc5ec\ub294 \uc18c\ub9e4\uc810\uc73c\ub85c, \uc77c\ubc18\uc801\uc73c\ub85c \ud2b8\ub80c\ub514\ud558\uac70\ub098 \uacc4\uc808\uc0c1\ud488\uc5d0\uc11c \uc0ac\uc6a9\ud55c\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc911)<\/li>\n\n\n\n
                5. \uadf9\ub2e8\uc801 \ud504\ub85c\uadf8\ub798\ubc0d \uc2a4\ud30c\uc774\ud06c (Extreme Programming Spike)<\/strong> – \uc7a0\uc7ac\uc801\uc778 \uae30\uc220 \ub610\ub294 \uc124\uacc4 \uc194\ub8e8\uc158\uc744 \ud0d0\uc0c9\ud558\ub294 1\ud68c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e0\ub2e4. \uc2a4\ud30c\uc774\ud06c\ub77c\ub294 \uc6a9\uc5b4\ub294 \uc554\ubcbd \ub4f1\ubc18\uacfc \ucca0\ub3c4\uc5d0\uc11c \ud30c\uc0dd\ub41c \uac83\uc774\ub2e4. (\uc2e0\ub8b0\ub3c4 : \uc0c1)<\/li>\n<\/ol>\n\n\n\n

                  \uc6b0\ub9ac\uac00 \ud575\uc2ec\uac00\uc124\uc744 \uc99d\uba85\ud558\uae30 \uc704\ud574\uc11c \uac1c\ubc1c \ub300\uc2e0 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc2e4\ud5d8\uc740 \uc774\ub807\uac8c\ub098 \ub9ce\ub2e4. \uc5ec\uae30\uc11c \uc5b8\uae09\ud55c \ubaa8\ub4e0 \uc2e4\ud5d8\uc740 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\ubcf4\ub2e4 \ube44\uc6a9\uc744 \ub9ce\uc774 \uc808\uc57d\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc81c\ud488 \uac1c\ubc1c\uc744 \ucde8\ud6c4\uc758 \uc218\ub2e8\uc73c\ub85c \uc0dd\uac01\ud558\uace0, \ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc2e4\ud5d8\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uc2e4\ud589\ud558\uc5ec \ud575\uc2ec\uac00\uc124\uc744 \uc785\uc99d\ud574\ub098\uac00\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4. \uc704\uc758 \ub0b4\uc6a9\uc740 \ub0b4\uac00 \uc544\ub798\uc758 \ub3c4\uc11c\ub97c \uc694\uc57d\ud55c \uac83\uc73c\ub85c \ub354 \uae4a\uc774 \uc788\uac8c \uc54c\uc544\ubcf4\ub824\uba74 \ucc45\uc758 \uad6c\uc785\uc744 \uad8c\uc7a5\ud55c\ub2e4.<\/p>\n\n\n\n

                  \ub3c4\uc11c : \ube44\uc988\ub2c8\uc2a4 \uc544\uc774\ub514\uc5b4\uc758 \ud0c4\uc0dd ; \ub370\uc774\ube44\ub4dc \ube14\ub79c\ub4dc, \uc54c\ub809\uc0b0\ub354 \uc624\uc2a4\ud130\uc648\ub354 \uc800<\/a><\/p>\n\n\n\n

                  \uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 44\uac00\uc9c0 \uc0ac\uc5c5 \ubaa8\ub378 Experiments(\uc2e4\ud5d8) \ubc29\ubc95\uc5d0 \ub300\ud558\uc5ec \ub2e4\ub8e8\uc5b4 \ubcf4\uc558\ub294\ub370 \ub2e4\uc74c \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ub9b0\uc2a4\ud0c0\ud2b8\uc5c5 \uc560\uc790\uc77c \ubc29\ubc95\ub860 3\ud0c4<\/a>\uc73c\ub85c Business Model Canvas(\uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4)\ub97c \uc5f0\uacc4\ud558\uc5ec \ub2e4\ub8e8\ub3c4\ub85d \ud558\uaca0\ub2e4. \uadf8\ub9ac\uace0 \uc544\uc9c1 \uc77d\uc5b4\ubcf4\uc9c0 \ubabb\ud588\ub2e4\uba74 \uc774\uc804 \ud3ec\uc2a4\ud2b8\uc778 \ub9b0\uc2a4\ud0c0\ud2b8\uc5c5 \uc560\uc790\uc77c \ubc29\ubc95\ub860 1\ud0c4<\/a>\uc5d0\uc11c Value Proposition Canvas(\uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4)\ub97c \ub2e4\ub8e8\uc5c8\ub294\ub370 \ud55c\ubc88 \uc77d\uc5b4\ubcf4\uba74 \ub3c4\uc6c0\uc774 \ub418\uaca0\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"

                  \uc55e \ud3ec\uc2a4\ud2b8\uc5d0\uc11c \uc123\ubd80\ub978 \uac1c\ubc1c\uc5d0 \ub3cc\uc785\ud558\uc9c0 \uc54a\uace0 \ub300\uc2e0 \ud575\uc2ec\uac00\uc124\uc744 \uc785\uc99d\ud560 \uc2e4\ud5d8\uc744 \ubc18\ubcf5\ud558\ub77c\uace0 \ud588\ub294\ub370 \uadf8\ub7fc \uc544\ub798\uc5d0\uc11c \uc5b4\ub5a4 \uc885\ub958\uc758 \uc2e4\ud5d8\uc744 \uac1c\ubc1c \ub300\uc2e0 \uc218\ud589\ud560 \uc218 \uc788\ub294\uc9c0 \ud55c\ubc88 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uc790. \ud06c\uac8c\ub294 \uc2e4\ud5d8\uc740 \ubc1c\uacac(Discovery) \uc2e4\ud5d8\uacfc \uac80\uc99d(Validation) \uc2e4\ud5d8\uc73c\ub85c \ub098\ub20c \uc218 \uc788\ub294\ub370 \uc6b0\uc120 \ubc1c\uacac \uc2e4\ud5d8\ubd80\ud130 \uc0b4\ud3b4\ubcf4\uc790. \ubc1c\uacac \uc2e4\ud5d8 (Discovery Experiments) \uc885\ub958 \ud0d0\uad6c \uc2e4\ud5d8 (Exploration) \ub370\uc774\ud130 \ubd84\uc11d (Data Analysis) \uad00\uc2ec\ub3c4 \uce21\uc815 (Interest Discovery) \ud1a0\ub860 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[352],"tags":[342,348,357,358,341,354,360,359,339,355,353,356,340,346],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1352"}],"collection":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/comments?post=1352"}],"version-history":[{"count":5,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1352\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1352\/revisions\/1801"}],"wp:attachment":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/categories?post=1352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/tags?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}