{"id":1369,"date":"2021-05-30T17:37:19","date_gmt":"2021-05-30T08:37:19","guid":{"rendered":"https:\/\/ryuhyun.kim\/?p=1369"},"modified":"2022-03-17T17:40:37","modified_gmt":"2022-03-17T08:40:37","slug":"bmc","status":"publish","type":"post","link":"https:\/\/ryuhyun.kim\/bmc\/","title":{"rendered":"\uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4 \uc0ac\uc6a9\ubc95"},"content":{"rendered":"\n<p>\uc6b0\ub9ac\uac00 \uc0ac\uc5c5 \ubaa8\ub378\uc5d0 \ub300\ud574 \uc758\ub17c\ud560 \ub54c \ud56d\uc0c1 \uc804\uac1c\ub418\ub294 \uc0c1\ud669\uc774 \uc788\ub2e4. \ud68c\uc758 \uc911 \uc5ec\ub7ec \uc758\uacac\uc744 \uc81c\uc2dc\ud558\uc9c0\ub9cc, \uac00\uc7a5 \uc911\uc694\ud55c&nbsp; \uc804\uccb4 \uc232(Forest=\uc0ac\uc5c5 \ubaa8\ub378)\ubcf4\ub2e4 \ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc740 \ub098\ubb47\uac00\uc9c0(Branch=\uc694\uc18c \uae30\ub2a5)\uc5d0 \ub300\ud55c \uc598\uae30\ub9cc \uc624\uac08 \ub54c\uac00 \uc788\ub2e4. \uc774\ub7f0 \ud68c\uc758\ub294 \ub05d\ub098\ub3c4 \ub0a8\ub294 \uac8c \ubcc4\ub85c \uc5c6\uace0 \ub2e4\uc74c \ub0a0 \ud68c\uc758\uc5d0\uc11c \uac19\uc740 \uc77c\uc774 \ub610\ub2e4\uc2dc \ubc18\ubcf5\ub420 \ubfd0\uc774\ub2e4. \uc774\ub7f4 \ub54c \uc720\uc6a9\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uac00 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4(Business Model Canvas)\uc774\ub2e4. \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uc774\ud574 \ub2f9\uc0ac\uc790\uac00 \ube60\ub974\uac8c \uc0ac\uc5c5 \ubaa8\ub378\uc744 \uc774\ud574\ud558\uace0 \uc232\uc744 \ubc14\ub77c\ubcfc \uc218 \uc788\uac8c \ub418\uba70 \uc5b4\ub5a4 \uc232\uc744 \uac00\uafb8\uba74 \uc88b\uc740 \uc0ac\uc5c5 \ubaa8\ub378\uc774 \ub418\ub294\uc9c0 \uc27d\uac8c \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ub9cc\ub4e4\uace0 \ub610 \ubcc0\uacbd\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4. \ubaa9\ud45c \uace0\uac1d\uad70\uc5d0 \uc5b4\ub5a4 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \ud310\ub9e4\ud558\uba74 \ub418\ub294\uc9c0 \uc2e4\uc81c \uc22b\uc790\ub97c \ub300\uc785\ud558\uace0 \uc774 \uc0ac\uc5c5 \ubaa8\ub378\ub85c \uc5f0\uac04 \uc218\uc775\uc774 \uc5bc\ub9c8\ub098 \uac00\ub2a5\ud55c\uc9c0 \uc27d\uac8c \uacc4\uc0b0\ud574\ub0bc \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<div data-url=\"https:\/\/issuu.com\/business.model.innovation\/docs\/business_model_generation_book_preview_embed\" style=\"width: 500px; height: 198px;\" class=\"issuuembed\"><\/div><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\uc774\ub807\uac8c \ub3c4\ucd9c\ud55c \uc0ac\uc5c5 \ubaa8\ub378\uc5d0 \ub300\ud574\uc11c \uc785\uc99d\ud574\uc57c \ud560 \ud575\uc2ec\uac00\uc124\uc744 \ud558\ub098\uc529 \ucd94\ucd9c\ud558\uc5ec \uc55e \ud3ec\uc2a4\ud2b8\uc5d0\uc11c \uc124\uba85\ud55c \uc2e4\ud5d8 \ubc0f \uac80\uc99d\uc744 \ud1b5\ud558\uc5ec \uc0ac\uc5c5 \ubaa8\ub378\uc744 \uc218\uc815\ud574 \ub098\uac00\uba74, \uc880 \ub354 \uad6c\uccb4\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud558\uba70 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc0ac\uc5c5 \ubaa8\ub378\uc5d0 \uc6b0\ub9ac\ub294 \uc880 \ub354 \ube68\ub9ac \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4. \ubaa8\ub4e0 \ub3c4\uad6c\uac00 \uadf8\ub7ec\ud558\ub4ef\uc774 \ub3c4\uad6c\ub9cc \uc788\uc5b4\uc11c \ub418\ub294 \uc77c\uc774 \uc544\ub2c8\ub77c \uadf8 \ub3c4\uad6c\ub97c \uc798 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\uacfc \uc798 \uc815\ube44\ub418\uace0 \ud45c\uc900\ud654\ub41c \uc808\ucc28\uac00 \uc788\uc5b4\uc57c \uc791\uc131 \uac00\ub2a5\ud558\ub2e4. \uc6b0\ub9ac\uac00 \uc6b4\uc5d0\ub9cc \uc0ac\uc5c5\uc758 \uc6b4\uba85\uc744 \ub9e1\uae30\uc9c0 \uc54a\uace0 \uc774\ub807\uac8c \ud575\uc2ec\uac00\uc124\uc744 \ud558\ub098\uc529 \uc785\uc99d\ud574\uac00\uba70 \ucc3e\uc544\ub0b4\ub294 \uc0ac\uc5c5 \ubaa8\ub378\uc740 \ub54c\ub85c\ub294 \uace0\ud1b5\uc774 \ub530\ub974\uc9c0\ub9cc \ucc38\uc73c\ub85c \uac12\uc9c4 \uc120\ubb3c\uc774 \ub41c\ub2e4. \uace0\ub1cc\uc758 \uc2dc\uac04\uc774 \ub530\ub974\ub294 \uc791\uc5c5\uc774\uc9c0\ub9cc \uc774\ub7f0 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uba74 \uc9c0\uae08\uae4c\uc9c0 \uc138\uc0c1\uc5d0 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \ubaa8\ub378\uc744 \uc6b0\ub9ac\ub294 \ucc3e\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n<p>\uce94\ubc84\uc2a4\ub97c \uc791\uc131\ud558\ub294 \ubc29\uc2dd\uc740 \uc6b0\uce21\uc5d0\uc11c \uc88c\uce21\uc73c\ub85c \uc791\uc131\ud558\ub294\ub370 \ub2e4\uc74c\uacfc \uac19\uc740 \uc21c\uc11c\ub97c \ub530\ub978\ub2e4. \uc815\ud574\uc9c4 \ud06c\uae30\uc758 \uce94\ubc84\uc2a4\uc5d0 \uc815\ud574\uc9c4 \ud06c\uae30\uc758 \ud3ec\uc2a4\ud2b8\uc787\uc744 \uc0ac\uc6a9\ud558\ub294 \uc774\uc720\ub294 \ub0b4\uc6a9\uc774 \ub108\ubb34 \ub9ce\uc544\uc9c0\uba74 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc5ec \uc6b0\uc120\uc21c\uc704\uac00 \ub0ae\uc740 \ud3ec\uc2a4\ud2b8\uc787\uc744 \uc9c0\uc6b0\uc9c0 \uc54a\uace0 \uce94\ubc84\uc2a4 \uac00\uc7a5\uc790\ub9ac\uc5d0 \ub0a8\uaca8 \ub450\uc5c8\ub2e4\uac00 \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ud575\uc2ec\uac00\uc124\uc744 \uc785\uc99d\ud574 \ub098\uac00\uba74\uc11c \uac01 \ud3ec\uc2a4\ud2b8\uc787\uc758 \uc704\uce58\ub97c \ubcc0\uacbd\ud558\uace0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \ub0b4\uc6a9\ub9cc \u2018\uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4\u2019\uc5d0 \ub4e4\uc5b4\uac00\uac8c \ud558\uae30 \uc704\ud568\uc774\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc6b0\uce21 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4 \uc791\uc131<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-1024x576.png\" alt=\"\" class=\"wp-image-1370\" srcset=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-1024x576.png 1024w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-300x169.png 300w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-768x432.png 768w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-1536x864.png 1536w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-1680x945.png 1680w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-1240x698.png 1240w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-860x484.png 860w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-680x383.png 680w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-500x281.png 500w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-400x225.png 400w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-250x141.png 250w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-200x113.png 200w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-100x56.png 100w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-76x43.png 76w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab-50x28.png 50w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-\u1107\u1169\u11a8\u1109\u1161\u1107\u1169\u11ab.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\uc6b0\uce21 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4<\/figcaption><\/figure>\n\n\n\n<p>\uc6b0\uce21 \uce94\ubc84\uc2a4\ub294 \uc218\uc775\uad6c\uc870\ub97c \uc911\uc2ec\uc73c\ub85c \uc791\uc131\ud55c\ub2e4. \ubaa9\ud45c \uace0\uac1d\uad70\uc5d0 \uc5b4\ub5a4 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ud310\ub9e4\ud560 \uac83\uc778\uc9c0\ub97c \uc0dd\uac01\ud558\ub77c. \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uac83\uc778\uc9c0 \ucd5c\ub300\ud55c \uad6c\uccb4\uc801\uc73c\ub85c \uae30\uc7ac\ud55c\ub2e4.<\/p>\n\n\n\n<ol><li>\uace0\uac1d\uad70(Customer Segments) &#8211; \uc6b0\ub9ac\uc758 \ubaa9\ud45c \uace0\uac1d\uad70\uc744 \uc5ec\uae30\uc5d0 \uae30\uc220\ud558\uace0 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud558\uc5ec \uc608\uce21\ud55c \uc22b\uc790\ub97c \ub300\uc785\ud55c\ub2e4. &#8211; \uc720\ud615 : \ub300\uc911 \uc2dc\uc7a5, \ud2c8\uc0c8\uc2dc\uc7a5, \ubd84\uad8c\ud654 \uc2dc\uc7a5, \ub2e4\uac01\ud654 \uc2dc\uc7a5, \ub2e4\uc911 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5 \ub4f1<\/li><li>\uc81c\ud488\uad70(Value Propositions) &#8211; \uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4\ub97c \ud1b5\ud558\uc5ec \uc720\ucd94\ud55c \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc2e0\uc81c\ud488, \uc131\ub2a5 \ud5a5\uc0c1, \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5, \uc5c5\ubb34 \ucc98\ub9ac, \ub514\uc790\uc778, \ube0c\ub79c\ub4dc, \uc0ac\ud68c \uc9c0\uc704, \uac00\uaca9 \uc778\ud558, \ube44\uc6a9 \uc808\uac10, \uc704\ud5d8 \uac10\uc18c, \uc811\uadfc\uc131, \ud3b8\ub9ac\ud568, \uc0ac\uc6a9\uc131 \ub4f1<\/li><li>\ud310\ub9e4\uacbd\ub85c(Channels) &#8211; \uc5b4\ub5a4 \uacbd\ub85c\ub97c \ud1b5\ud558\uc5ec \uc6b0\ub9ac\uc758 \uc81c\ud488\uad70\uc744 \ubaa9\ud45c \uace0\uac1d\uad70\uc5d0 \uc804\ub2ec\ud560\uc9c0 \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc9c1\uc811 \ud310\ub9e4, \uac04\uc811 \ud310\ub9e4, \uc628\ub77c\uc778 \ud310\ub9e4, \ubaa8\ubc14\uc77c \ud310\ub9e4 \ub4f1<\/li><li>\uc720\uce58\uc804\ub7b5(Customer Relationships) &#8211; \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \uc720\uce58\ud558\uace0 \uace0\uac1d\uc744 \uc720\uc9c0\ud560\uc9c0 \uc804\ub7b5\uc744 \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uac70\ub798 \uae30\ubc18, \uc7a5\uae30 \uad00\uacc4, \uac1c\uc778 \uad00\uacc4, \uc804\uc6a9 \uad00\uacc4, \uc140\ud504\uc11c\ube44\uc2a4, \uc790\ub3d9\uc11c\ube44\uc2a4, \ucee4\ubba4\ub2c8\ud2f0, \uacf5\ub3d9 \uc81c\uc791, \uad50\uccb4 \ube44\uc6a9 \ub4f1<\/li><li>\uc218\uc775\uad6c\uc870(Revenue Streams) &#8211; \uc608\uc0c1\ud558\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uac00\uaca9\uc744 \uc0b0\uc815\ud558\uace0 \uc5f0\uac04 \uc218\uc775\uad6c\uc870\uac00 \ud761\uc871\ud55c\uc9c0 \ud310\ub2e8\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc790\uc0b0\ub9e4\uac01 \ub300\uae08, \uc0ac\uc6a9\ub8cc, \ud68c\ube44, \ub300\ucd9c\ube44, \ub300\uc5ec\ube44, \ub9ac\uc2a4\ub8cc, \ub77c\uc774\uc120\uc2a4\ub8cc, \ucee4\ubbf8\uc158, \uad11\uace0\ub8cc \ub4f1<\/li><\/ol>\n\n\n\n<p>\uc6b0\uce21 \uce94\ubc84\uc2a4\ub97c \uc791\uc131\ud558\uace0 \uc218\uc775\uad6c\uc870\uac00 \ud761\uc871\ud558\uc9c0 \uc54a\uc73c\uba74 \ub098\uba38\uc9c0 \uce94\ubc84\uc2a4\ub294 \uadf8\ub9b4 \ud544\uc694\uac00 \uc5c6\uc5b4\uc9c4\ub2e4. \ub9cc\uc57d \ud761\uc871\ud55c \uc2dc\uc7a5 \uaddc\ubaa8\uc758 \uc0ac\uc5c5\uc774 \ubc1c\uacac\ub418\uba74 \uc88c\uce21 \uce94\ubc84\uc2a4\ub97c \ub2e4\uc74c\uacfc \uac19\uc740 \uc21c\uc11c\ub300\ub85c \uc791\uc131\ud55c\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc88c\uce21 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4 \uc791\uc131<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-1024x576.png\" alt=\"\" class=\"wp-image-1371\" srcset=\"https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-1024x576.png 1024w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-300x169.png 300w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-768x432.png 768w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-1536x864.png 1536w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-1680x945.png 1680w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-1240x698.png 1240w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-860x484.png 860w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-680x383.png 680w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-500x281.png 500w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-400x225.png 400w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-250x141.png 250w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-200x113.png 200w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-100x56.png 100w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-76x43.png 76w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768-50x28.png 50w, https:\/\/ryuhyun.kim\/wp-content\/uploads\/2021\/05\/IMG_0768.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\uc88c\uce21 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4<\/figcaption><\/figure>\n\n\n\n<p>\uc88c\uce21 \uce94\ubc84\uc2a4\ub294 \ube44\uc6a9\uad6c\uc870\ub97c \uc911\uc2ec\uc73c\ub85c \uc791\uc131\ud55c\ub2e4. \ub204\uad6c\uc640 \ud611\ub825\ud560 \uac83\uc774\uace0 \uc5b4\ub5a4 \uc790\uc0b0\uc744 \uc313\uc744 \uac83\uc778\uc9c0\ub97c \uc0dd\uac01\ud574\ubcf4\ub77c. \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uac83\uc778\uc9c0 \ucd5c\ub300\ud55c \uad6c\uccb4\uc801\uc73c\ub85c \uae30\uc7ac\ud55c\ub2e4.<\/p>\n\n\n\n<ol><li>\uc81c\ud488\uad70(Value Propositions) &#8211; \uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4\ub97c \ud1b5\ud558\uc5ec \uc720\ucd94\ud55c \uc81c\ud488\uad70\uc744 \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc2e0\uc81c\ud488, \uc131\ub2a5 \ud5a5\uc0c1, \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5, \uc5c5\ubb34 \ucc98\ub9ac, \ub514\uc790\uc778, \ube0c\ub79c\ub4dc, \uc0ac\ud68c \uc9c0\uc704, \uac00\uaca9 \uc778\ud558, \ube44\uc6a9 \uc808\uac10, \uc704\ud5d8 \uac10\uc18c, \uc811\uadfc\uc131, \ud3b8\ub9ac\ud568, \uc0ac\uc6a9\uc131 \ub4f1<\/li><li>\ud611\ub825\uc0ac(Key Partnerships) &#8211; \uc6b0\ub9ac\uc758 \ubaa9\ud45c \uc81c\ud488\uad70\uc744 \uace0\uac1d\uad70\uc5d0 \ud310\ub9e4\ud558\ub824\uba74 \uaf2d \ud544\uc694\ud55c \ud611\ub825\uc0ac\ub97c \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc0ac\uc5c5 \ucd5c\uc801\ud654, \uacbd\uc81c\uaddc\ubaa8 \ub2ec\uc131, \uc790\uc6d0 \ud655\ubcf4, \uae30\uc220 \ud655\ubcf4 \ub4f1<\/li><li>\ud575\uc2ec\uc790\uc0b0(Key Resources) &#8211; \uc774 \uc0ac\uc5c5\uc744 \uc218\ud589\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc790\uc0b0\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc720\ud615\uc790\uc0b0, \ubb34\ud615\uc790\uc0b0, \uc9c0\uc801\uc790\uc0b0, \uc778\ub825\uc790\uc0b0, \uc790\ubcf8 \ub4f1<\/li><li>\ud575\uc2ec\uc5c5\ubb34(Key Activities) &#8211; \uc774 \uc0ac\uc5c5\uc744 \uc218\ud589\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc5c5\ubb34\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc5ec\uae30\uc5d0 \uae30\uc220\ud55c\ub2e4. &#8211; \uc720\ud615 : \uc81c\uc791 \uc5c5\ubb34, \ubb38\uc81c \ud574\uacb0, \ud50c\ub7ab\ud3fc \uad6c\ucd95, \ub124\ud2b8\uc6cc\ud06c \ud615\uc131 \ub4f1<\/li><li>\ube44\uc6a9\uad6c\uc870(Cost Structure) &#8211; \uc704\uc758 \ud575\uc2ec\uc790\uc0b0\uc73c\ub85c \ud575\uc2ec\uc5c5\ubb34\ub97c \uc218\ud589\ud588\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \ube44\uc6a9\uc744 \uc5ec\uae30\uc5d0 \uae30\uc220\ud558\uace0 \uad6c\uccb4\uc801\uc778 \uc22b\uc790\ub97c \ub300\uc785\ud55c\ub2e4. &#8211; \uc720\ud615 : \ube44\uc6a9 \ubc1c\uc0dd, \uac00\uce58 \uc720\ubc1c, \ube44\uc6a9 \ud56d\ubaa9, \uacbd\uc81c \uaddc\ubaa8, \uc791\uc5c5 \uaddc\ubaa8, \uace0\uc815 \ube44\uc6a9, \ubcc0\ub3d9 \ube44\uc6a9 \ub4f1<\/li><\/ol>\n\n\n\n<p>\uc774\ub807\uac8c \uc88c\uce21 \uce94\ubc84\uc2a4\uae4c\uc9c0 \uc791\uc131\ud558\uace0 \ube44\uc6a9\uad6c\uc870\uac00 \ucd94\uac00\ub418\uba74 \uc774 \uc0ac\uc5c5 \ubaa8\ub378\uc5d0\uc11c \uc2e4\uc81c \uc608\uc0c1\ub418\ub294 \uc5f0\uac04 \uc218\uc775\uc744 \uae30\uc900\uc73c\ub85c \uc0ac\uc5c5 \ubaa8\ub378\uc744 \ud310\ub2e8\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc744 \uc774\uc6a9\ud558\uc5ec \uc88b\uc740 \uc0ac\uc5c5 \ubaa8\ub378\uc774 \ub3c4\ucd9c\ub418\uc5c8\ub2e4\uba74 \ud575\uc2ec\uac00\uc124\uc744 \ud558\ub098\uc529 \ucd94\ucd9c\ud558\uc5ec \uc911\uc694\ud55c \uac83 \uc21c\uc73c\ub85c \uc2e4\ud5d8\uc5d0 \ub3cc\uc785\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4\uc5d0 \uc2e4\ud5d8\ud55c \ud6c4\uc5d0 \uac1c\ubcc4 \ud3ec\uc2a4\ud2b8\uc787\ubcc4\ub85c \ubc18\ub4dc\uc2dc \uac00\uc124(Hypothesis), \uc2e4\ud5d8(Experiment), \uc99d\uac70(Evidence) \ubc0f \uad50\ud6c8(Insight)\uc744 \uae30\ub85d\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9d0\uc544\uc57c \ud55c\ub2e4. \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4\ub294 \uac00\ub2a5\ud558\uba74 \uc9c0\uc6b0\uc9c0 \uc54a\uace0 \uc0ac\uc5c5 \ubaa8\ub378\uc744 \ubcf5\uc0ac\ud558\uc5ec \uc0ac\uc6a9\ud558\uace0 \uc774\ub97c \uc218\uc815\ud558\ub294 \ubc29\ubc95\uc744 \ud65c\uc6a9\ud558\uba74 \uc6b0\ub9ac \uc0ac\uc5c5 \ubaa8\ub378\uc758 \ubcc0\ucc9c\uc0ac\ub97c \ubaa8\ub450 \uae30\ub85d\ud558\uace0 \ub098\uc911\uc5d0 \uae30\uac04\ubcc4\ub85c \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4. \uadf8\ub9ac\uace0 \uc5f0\uc2b5\uc744 \uc704\ud574\uc11c \uae30\uc874\uc5d0 \uc131\uacf5\ud55c \uc0ac\uc5c5 \ubaa8\ub378\uc758 \ubcc0\ucc9c\uc0ac\ub97c \uadf8\ub824\ubcf4\uba74\uc11c \ud1a0\ub860\ud558\ub294 \uac83\uc774 \uc88b\uc740 \uad50\uc721\uc774 \ub420 \uc218 \uc788\ub2e4. \uc544\ub798 \ub3c4\uc11c\ub4e4\uc740 \uc9c0\uae08\uae4c\uc9c0 \uc5f0\uc7ac\ud55c \ub0b4\uc6a9\uc774 \uae30\ubc18\ud558\uace0 \uc788\ub294 \ucc45\ub4e4\uc774\uc5b4\uc11c \ucc38\uc870\ud558\uae30 \ubc14\ub780\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4 : <a href=\"http:\/\/www.yes24.com\/Product\/Goods\/101482421\" target=\"_blank\" rel=\"noreferrer noopener\">\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \ud0c4\uc0dd ; \uc54c\ub809\uc0b0\ub354 \uc624\uc2a4\ud130\uc648\ub354, \uc608\uc2a4 \ud53c\uadf8\ub204\uc5b4 \uc800<\/a><\/p>\n\n\n\n<p>\uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4 : <a href=\"http:\/\/www.yes24.com\/Product\/Goods\/24556105\" target=\"_blank\" rel=\"noreferrer noopener\">\ubc38\ub958 \ud504\ub85c\ud3ec\uc9c0\uc158 \ub514\uc790\uc778 ; \uc54c\ub809\uc0b0\ub354 \uc624\uc2a4\ud130\uc648\ub354, \uc608\uc2a4 \ud53c\uadf8\ub204\uc5b4 \uc800<\/a><\/p>\n\n\n\n<p>\uc2e4\ud5d8 \ubc0f \ud559\uc2b5 \uce74\ub4dc : <a href=\"http:\/\/www.yes24.com\/Product\/Goods\/91868851\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/www.yes24.com\/Product\/Goods\/91868851\">\ube44\uc988\ub2c8\uc2a4 \uc544\uc774\ub514\uc5b4\uc758 \ud0c4\uc0dd ; \ub370\uc774\ube44\ub4dc \ube14\ub79c\ub4dc, \uc54c\ub809\uc0b0\ub354 \uc624\uc2a4\ud130\uc648\ub354 \uc800\/\uc720\uc815\uc2dd \uc5ed<\/a><\/p>\n\n\n\n<p>\uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 Business Model Canvas(\uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4)\uc5d0 \ub300\ud558\uc5ec \ub2e4\ub8e8\uc5b4 \ubcf4\uc558\ub294\ub370 \ub2e4\uc74c \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 <a href=\"https:\/\/ryuhyun.kim\/test\/\">\ub9b0\uc2a4\ud0c0\ud2b8\uc5c5 \uc560\uc790\uc77c \ubc29\ubc95\ub860 4\ud0c4<\/a>\uc73c\ub85c Test &amp; Learning Card(\uc2e4\ud5d8 \ubc0f \ud559\uc2b5 \uce74\ub4dc)\ub97c \uc5f0\uacc4\ud558\uc5ec \ub2e4\ub8e8\ub3c4\ub85d \ud558\uaca0\ub2e4. \uadf8\ub9ac\uace0 \uc544\uc9c1 \uc77d\uc5b4\ubcf4\uc9c0 \ubabb\ud588\ub2e4\uba74 \uc774\uc804 \ud3ec\uc2a4\ud2b8\uc778 <a href=\"https:\/\/ryuhyun.kim\/vpc\/\" title=\"\uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4\">\ub9b0\uc2a4\ud0c0\ud2b8\uc5c5 \uc560\uc790\uc77c \ubc29\ubc95\ub860 1\ud0c4<\/a>\uc5d0\uc11c Value Proposition Canvas(\uac00\uce58 \uc81c\uc548 \uce94\ubc84\uc2a4)\ub97c \ub2e4\ub8e8\uc5c8\ub294\ub370 \ud55c\ubc88 \uc77d\uc5b4\ubcf4\uba74 \ub3c4\uc6c0\uc774 \ub418\uaca0\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\uac00 \uc0ac\uc5c5 \ubaa8\ub378\uc5d0 \ub300\ud574 \uc758\ub17c\ud560 \ub54c \ud56d\uc0c1 \uc804\uac1c\ub418\ub294 \uc0c1\ud669\uc774 \uc788\ub2e4. \ud68c\uc758 \uc911 \uc5ec\ub7ec \uc758\uacac\uc744 \uc81c\uc2dc\ud558\uc9c0\ub9cc, \uac00\uc7a5 \uc911\uc694\ud55c&nbsp; \uc804\uccb4 \uc232(Forest=\uc0ac\uc5c5 \ubaa8\ub378)\ubcf4\ub2e4 \ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc740 \ub098\ubb47\uac00\uc9c0(Branch=\uc694\uc18c \uae30\ub2a5)\uc5d0 \ub300\ud55c \uc598\uae30\ub9cc \uc624\uac08 \ub54c\uac00 \uc788\ub2e4. \uc774\ub7f0 \ud68c\uc758\ub294 \ub05d\ub098\ub3c4 \ub0a8\ub294 \uac8c \ubcc4\ub85c \uc5c6\uace0 \ub2e4\uc74c \ub0a0 \ud68c\uc758\uc5d0\uc11c \uac19\uc740 \uc77c\uc774 \ub610\ub2e4\uc2dc \ubc18\ubcf5\ub420 \ubfd0\uc774\ub2e4. \uc774\ub7f4 \ub54c \uc720\uc6a9\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uac00 \uc0ac\uc5c5 \ubaa8\ub378 \uce94\ubc84\uc2a4(Business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[352],"tags":[361,348,369,379,370,368,384,385,383,378,376,377,371,347,380,365,382,375,362,367,356,364,363,381,346,366,372,373,374],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1369"}],"collection":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/comments?post=1369"}],"version-history":[{"count":2,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1369\/revisions"}],"predecessor-version":[{"id":1587,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/posts\/1369\/revisions\/1587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/media\/1377"}],"wp:attachment":[{"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/media?parent=1369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/categories?post=1369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryuhyun.kim\/wp-json\/wp\/v2\/tags?post=1369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}